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Le Xuan Chiew

Le Xuan Chiew

ANALYST

Based in Canalys’ Singapore office, Le Xuan is a Mobility Research Analyst with a specific focus on smartphones. He contributes to Canalys’ mobility research services, covering vendor performance, go-to-market strategies and global trends in the smartphone space. 

Prior to joining Canalys, Le Xuan spent two years working as a Strategic Projects Analyst for a Fortune 500 food services and facilities management company, where he planned and developed country and regional strategies.  

Le Xuan holds a Bachelor’s Degree in Accounting and Finance from the University of London, with additional certifications in financial, industry and credit analysis. He speaks fluent English and is proficient in Chinese. 

Latest blogs and PR by Le Xuan Chiew

iPhone 16e kicks off Apple’s AI drive in 2025

Apple refreshed its entry level iPhone offering with the iPhone 16e launch on 19 February 2025. The new addition to its iPhone 16 family will be available on 28 February, starting at US$599 for the 128GB version. The iPhone 16e brings Apple Intelligence features and hardware typically found in flagship models.

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HONOR expands its reach with an official launch in Indonesia

HONOR has expanded its reach by officially launching in Indonesia, targeting the mid-to-high-end market to establish itself as a strong competitor in the region. The brand’s strategic approach incorporates technological innovation, localization and partnerships to disrupt the market and lead in key categories, signaling ambitious yet pragmatic growth plans in Indonesia’s dynamic smartphone landscape.

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iPhone 16 ban in Indonesia: what it means and why it matters

Apple's US$1 billion investment in Indonesia reflects a strategic move to comply with the country's localization policies, emphasizing the importance of meeting regulatory requirements for market access and competitive advantage in Southeast Asia. As Apple expands its regional manufacturing footprint, the company aims to leverage Indonesia's growing consumer base and strategic location to strengthen its presence in the region while navigating challenges such as cost management and market dynamics.

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Apple’s big play: new iPhones and ecosystem enhancements set the stage for future AI milestones

Apple’s latest hardware upgrades are paving the way for future AI advancements, which the company hopes will keep it at the forefront of technological innovation.

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Apple unveils its AI strategy at WWDC

At WWDC, Apple unveiled Apple Intelligence, showcasing a strategic shift toward AI with a focus on hybrid models, privacy features and empowering developers. The addition of GenAI-enhanced features heightened privacy measures, and Siri's personalization upgrades signal Apple's commitment to innovation and differentiation in the evolving AI landscape.

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ITC ban escalation: Apple’s impending challenges and strategic maneuvers

This blog discusses the recent ban on Apple Watch imports into the US and its impact on Apple’s ecosystem and market share. It also explores the strategies and growth projections of competitors, such as Samsung, Google and Garmin. Additionally, the blog examines Apple’s strategic outlook and potential solutions to navigate the ban, including developing proprietary sensor technology.

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Apple launches iPhone 13: more of the same?

Apple launched iPhone 13 this week, and while its hardware changes are incremental, its target market of upgraders will still embrace the device.

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Smartphone recovery struggles in Southeast Asia

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50 series smartphones herald a new era for Honor

Canalys’ view of Honor’s highly anticipated product launch event.

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Southeast Asia’s smartphone shipments up 11% in 2024 as OPPO takes lead for first time  

Global smartphone market grew by 3% in Q4 2024, with Apple leading for the full year 

Southeast Asia’s smartphone market grew 15% in Q3 2024 with OPPO leading for first time  

Samsung leads global smartphone market in Q3 2024 as total shipments jump 5% to 310 million

Global smartphone market up 5% in Q3 2024 as Apple reaches record-high third-quarter volume

Southeast Asia smartphone shipments surge 14% Y-o-Y, outperforming global growth 

The Southeast Asian smartphone market grew 12% in Q1 2024 with healthier inventories 

Global smartphone market starts 2024 strongly with 11% growth in Q1

Malaysia’s smartphone shipments grew 10% in February 2024  

Southeast Asian smartphone shipments soar with 20% annual surge to kickstart 2024 

Southeast Asian smartphone market rebounds after seven quarters of consecutive decline 

Southeast Asian smartphone market’s drop softened amid healthier inventory level 

Ahead of holiday season, US smartphone market recovered sequentially in Q3 2023 

Southeast Asia's smartphone market fell 15% in Q2 2023, marking the sixth consecutive drop 

Recovery in sight after global smartphone market declined by 11% in Q2 2023

Southeast Asia's smartphone market dips 21% in Q1 2023 but a brighter future ahead 

Worldwide smartphone shipments fall for fourth consecutive quarter, leaving market down 12% in 2022 

Southeast Asia’s smartphone shipments fell 4% in Q3 due to demand headwinds 

Southeast Asian smartphone shipments fall 7% sequentially in Q2 2022

Global smartphone market returns to pre-COVID-19 level in 2021 despite supply issues

India smartphone market share Q221

Xiaomi becomes number two smartphone vendor for first time ever in Q2 2021 

Global smartphone market Q1 2021

2021 年第二季度,小米首次成为全球第二大智能手机厂商

Global smartphone market share Q2 2021