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Robin Ody

Robin Ody

PRINCIPAL ANALYST
Robin Ody is a senior analyst on the channels team, working in the EMEA region. He works as a go-to-market strategy consultant for Canalys’ channels clients and leads managed services analysis research.
 
Prior to joining Canalys in 2015, Robin worked in the music industry, as a producer and recording engineer, running an independent record label in London.
 
He graduated Queen Mary University of London with a BSc (Hons) in Business Management. During his studies, he was part of a team providing research and consulting services, on behalf of a London business initiative pairing students and academics with local businesses. He is fluent in English and French.

Latest blogs and PR by Robin Ody

MSP predictions 2024 - executive summary

In a recent Canalys poll, 56% of channel partners expected over 10% year-on-year growth in their managed services businesses in 2024. A quarter of all partners in the same poll expected over 20% growth. Though global economic conditions remain uncertain and geopolitics are in turmoil, the reality for many businesses is that they still need channel partners to help manage their IT estates and add value to their investments.

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Canalys Forum NAM 2023 Expert Hubs: Alpha MSPs

The inaugural Canalys Channels Forum North America event included an excellent discussion around MSP strategy and partner/vendor relationships in the future. The MSP Expert Hub: Alpha MSPs brought together vendors, partners and cloud commerce marketplace companies to ask the question: how can MSPs build a stronger business in the next 12 months?

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Canalys Forum EMEA 2023 Expert Hub: Alpha MSPs

The Canalys Forums are back for 2023! This year’s series of events kicked off in sunny Barcelona with our EMEA Forum, featuring a diverse range of Expert Hubs covering key business areas for channel partners. Managed services continues to be one of the fastest-growing areas in the channel and the importance of understanding one’s own business model was discussed at the Alpha MSPs Expert Hub.Canalys host: Robin Ody, Principal Analyst, MSP AnalysisPartner participants: ColabIT, Pax8, XtravirtVendor participants: Auvik, Cradlepoint, Trend Micro

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Canalys Leadership Matrix - managed backup and disaster recovery 2023

Seven vendors have been crowned Champions in the 2023 Canalys managed backup and disaster recovery (BDR) Leadership Matrix: Acronis, Arcserve, Barracuda, Commvault, Datto, N-able and Veeam.

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Pax8 looks Beyond the cloud marketplace with new partner tools

At Pax8’s inaugural partner event, Beyond, the cloud marketplace and distribution specialist announced several new tools that could have a big impact on its customers’ businesses.

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Partners are more bullish on managed services in 2023

The latest channel poll shows the highest levels of growth are expected in managed services in 2023.

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The channel tech stack demonstrates complexity and value for partners

The value of the technology stack is growing for partners building managed services solutions; it is vital to align technology integrations with business outcomes.

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Canalys Forums 2023: Channel partners are investing in staff to drive differentiation

Channel partners will benefit from focusing on sales and marketing efficiencies in 2023.

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RMM 3.0 is on the horizon

Remote monitoring and management technology needs reinvention, but its importance to the managed services community means a complete overhaul will be hard to manage. But the growth in software supply chain hacks means any attempt to increase the amount of remote control of customer IT will be met with resistance. This blog looks at the possible future for RMM technology and asks, what are the potential benefits and risks for the MSP community and its customers?

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Private equity and venture capital funding trends in the managed services space

In the MSP space, vendors and partners have been asking themselves whether the current economic headwinds will affect private equity investment and venture capital funding. Canalys discusses the expectations in this space and recommendations for any start-ups or established companies looking to attract investment. 

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Vendors try to tackle the issue of MSP programs in the modern era

Partners and vendors are far from united on how best to tackle the growing need for managed services engagement frameworks, or even whether there is a need for them at all. This blog looks at recent research Canalys has conducted to define how vendors should structure their MSP programs and how best to help existing partners with their MSP transformations.

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Vendors are trying to navigate evolving routes to market

As the industry moves to the cloud, managed services or ecosystems, and cybersecurity risks increase, it is important to see how vendors are managing these changes, and what effect their responses have on the community of channel partners.

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Canalys Forums 2022: holistic security; is XDR in your strategy?

XDR is a hot topic, and one of the many cybersecurity offerings fighting for airtime in the channel today. In this blog, we explore how much the channel understands the current offerings, whether customers understand the value and where the future of XDR is for the channel.

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Canalys managed services survey 2022 – highlights

The Canalys managed services survey pulls together responses from the Candefero channel partner community and shows important links between automation and growth, the role of distribution in managed services, and the top technology areas for partner growth in 2022.

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The Canalys MSP Tech Stack: Backup and disaster recovery matrix 2022

Every year, Canalys benchmarks the key vendors in its MSP Tech Stack, the five technology pillars that enable managed service providers in their go-to-market strategies. This blog looks at the top vendors in the backup and disaster recovery space.

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Canalys Forums 2022: developing managed services practices

Canalys analysts give their views on hot topics for the Canalys Forums 2022 in this series of interviews. Managed Services is a key subject for our Expert Hub discussions with vendors and leading channel partners.

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IT vendors need to approach MSPs with a different philosophy

The Canalys MSP Analysis research program is here to help vendors understand the shifting IT channel landscape. Based on the MSP Tech Stack, it has been designed to focus on the ecosystem approach, matching the way MSPs choose and partner with their core vendors.

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Two ways for vendors to improve their relationships with MSPs

Customers are making renewed investments in managed services in 2022. This blog looks at two ways vendors can improve their relationships with partners delivering managed services.

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Expert Hubs 2021: managed services

Managed services were a key theme of the EMEA Canalys Forum in October 2021, where we ran an Expert Hub discussion on the topic.

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Nine vendors ranked as channel “Champions” in 2021 Cybersecurity Leadership Matrix

Canalys: Seven vendors crowned “Champion” in 2020 Cybersecurity Leadership Matrix

Tablets and PCs set for modest 2.1% decline in 2018 as the industry finally starts to stabilize

A warning for vendors as nearly a quarter of partners say programs not important

Canalys identifies 12 vendor “Champions” of the EMEA channel