What is the Canalys Leadership Matrix?
The Canalys Leadership Matrix assesses vendor performance in the channel. The Matrix is derived from channel feedback received from the Canalys Vendor Benchmark over the last 12 months, combined with independent analysis by experienced Canalys analysts.
The Vendor Benchmark tracks the world’s leading technology vendors, collating the experiences that channel partners have when working with them. The vendors are then rated across 12 key areas of channel management.
Canalys analysts take vendor channel strategy, investment, execution and planned initiatives into consideration while creating the Matrix.
Canalys delivers Leadership Matrices that cover the channel performance of vendors focused on the following regions: APAC, EMEA and LATAM. The Titans Leadership Matrix provides a global perspective. We also analyze how well Cybersecurity vendors are managing and executing with their channel partners.
The Leadership Matrix provides a graphical representation of Canalys’ assessment of each vendor over time, placing them in one of four categories:
Champions: Vendors with high channel scores, which have shown both continued improvement in channel management, strategy and execution, and a commitment to driving future improvements.
Contenders: Vendors with high channel scores, but which have seen declines in channel sentiment and/or a deterioration in channel commitment or execution.
Growers: Vendors with low channel scores, but which have seen improvements in channel sentiment and performance.
Stragglers: Vendors with low channel scores, which have seen channel sentiment and/or performance deteriorate or stagnate.
The Leadership Matrix forms part of a detailed report published to clients of Canalys channel services. The report highlights the channel performance of the vendors over the past 12 months and includes:
- Market summary
- Champion winners feature
- Leadership Matrix indicators
- Individual Champion winners’ performance highlights
- Summary of all other Matrix quadrants
Highlights from Canalys Leadership Matrix 2022
Canalys Channel Leaders 2022
Upcoming Leadership Matrices 2022
LATAM Channel Champion Leadership Matrix
Channel Titans Leadership Matrix