Smart Personal Audio Analysis

The smart personal audio analysis service provides comprehensive quarterly updates on the market, offering analysis on wireless earphones, headphones and True Wireless Stereo (TWS). The service offers customers analysis on four segmentation categories across a country level view.  

  • Shipments by vendor and category (Wireless earphone/wireless headphone/TWS) 
  • Shipments by consumer/commercial (additional add-on option) 
  • Shipments by model and key feature 
  • Shipments by price bands 

By offering customers the option to include any combination of our five segmentation categories that we track, the service allows the customer to customize their own database – a unique aspect of what Canalys offers. 

Our analysis goes further by offering customers detailed market and forecast overviews; a Canalys Vendor Performance Index report; strategy outlooks of leading vendors all to create a comprehensive market view. 

Our smart personal audio analysis focuses on tackling key issues in the market including: 

  • Development trends of the hearable concept – sensor technology and smart assistant integration​ 
  • How smartphone vendors are leveraging TWS to enhance the smartphone experience​ 
  • Development across form factors – new features, market segments, etc.​ 
  • How traditional audio vendors innovate to bring unique features in sound signature​ 
  • The B2B and enterprise space 

Canalys brings its customers the speed and quality of data that it is renowned for, combined with analysis to support future planning. Our unlimited enquiry service and customizations ensure tailored research to meet our client's unique needs.


Access and support


  • Unlimited inquiry

    Direct access to analysts who respond to questions within the topic scope within 24 hours.

  • Feature-rich tools, unlimited access

    Individual access to client website, spreadsheets and published content

  • Trends analysis

    Frequent data and analysis reports produced using a strict methodology and global definitions

  • Conclusions and advice

    Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team.


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