Channels Analysis

Canalys was founded on its channels research expertise. Through industry-leading analysis of technology channels around the world, Canalys’ expert analysts help the world’s largest technology companies develop successful go-to-market strategies, and understand the ever-changing channel landscape.


The Channels Analysis service provides a unique and comprehensive view of the key issues affecting the sales, marketing and distribution of technology products and helps channel managers develop strategies that deliver business results. We have dedicated regional services for Asia Pacific, EMEA and North America. Reports analyze key client priorities in the channel, such as channel management best practice, channel business model evolution and competitive channels analysis. The services are enhanced by survey data and qualitative insights from the channel partner members of our online channels community, Candefero.

For more information on how we are helping vendors to understand what kind of skill sets exist within their partner community, take a look at our digital assessment tool, Alys





  • Regular analytical reports on key channel topics, channel performance and vendor go-to-market strategies
  • Points of View reports assess the recent performance and future strategies of top systems integrators, resellers and distributors in each region
  • Tailored, customized client support via our inquiry service
  • APAC, EMEA and North America regional services
  • Research agenda includes:
    • Regional channel performance
    • Channel management best practice
    • Key channel developments
    • Channel business model evolution
    • Competitive channels analysis
  • Recent channels surveys include:
    • Channels profitability
    • Business model evolution
    • Readiness and growth opportunities






Access and support


  • Unlimited inquiry

    Direct access to analysts who respond to questions within the topic scope within 24 hours.

  • Feature-rich tools, unlimited access

    Individual access to client website, spreadsheets and published content

  • Trends analysis

    Frequent data and analysis reports produced using a strict methodology and global definitions

  • Conclusions and advice

    Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team.


Request full list of content