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The top 41 education and training programs for channel and partnership professionals
In the ever-evolving landscape of channel ecosystems, success requires a commitment to continuous learning and skills development. Discover the top 41 training programs for channel and partnership professionals and unlock the key to maximizing certifications, competencies, career differentiation and growth in today’s competitive (and challenging) job market.
The pressure is increasing on channel ecosystem leaders to deliver at a new level of scale, complexity and personalization, and to figure out the people, processes, programs and underlying technology that will drive competitive advantage in the decade of the ecosystem. Just having a network of distributors or resellers isn’t enough. 27% of the top 41 channel education and programs below did not exist five years ago. To truly thrive, partners need to keep up to date with the latest knowledge and methodologies by engaging in channel training and skills development. These programs equip partners with the knowledge and expertise needed to achieve optimal results in the increasingly competitive channel ecosystem landscape.
Channel training and skills development aren’t one-time events. To maintain a competitive edge, foster a culture of continuous learning within your channel ecosystem. This can be achieved by:
- Joining ongoing training programs: Get your team to join training modules that cover new product launches, industry updates and best practices in sales and customer service.
- Providing online resources: Create an online portal with access to training materials, product manuals and sales tools.
- Organizing workshops and webinars: Regular interactive sessions allow your team to learn new skills, network and share best practices.
Partnership education and training are evolving to serve a new generation of learners. With the average partner professional becoming a millennial by the end of 2024, digital-first and digital-only training is becoming the norm. While instructor-led classroom education is still offered, shorter “consumable” formats using audio and video are becoming very popular. The “TikTokization” of channel training is underway!
By prioritizing channel training and skills development, you’re investing in the success of your entire sales network. The benefits are numerous: increased sales and revenue, enhanced brand reputation, improved customer retention rates and increased market reach. Channel training and skills development aren’t just a “nice to have” – they’re essential for driving growth and success. By investing in continued channel training and skills development, you equip yourself with the knowledge and expertise to become a brand champion. See below the list of the top 41 education and training programs for channel and partnership pros:
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Training program |
Key person |
Headquarters |
Year founded |
Description |
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2016 |
At AchieveUnite, we’re on a bold mission to empower organizations to excel through the power of trust and dynamic partnerships. Our team is comprised of experts with extensive executive leadership experience in partnering, sales, channel leadership, and coaching. Leveraging this wealth of knowledge, we are the partnering success company that drives transformational business results through our advisory, people development practices, and growth catalyst programs. |
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2002 |
Elevate your career with the Advancing Leadership Network, where our passion for empowering women in the tech industry shines through every aspect of our vibrant community. We’re not just a network; we’re a powerhouse of knowledge, inspiration, and support dedicated to catapulting women to the forefront of technology leadership, regardless of their role in tech or non-tech companies. |
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1998 |
ASAP is the only nonprofit, professional community with members across the globe dedicated to alliance management who seek successful outcomes for strategic alliances, partnerships, ecosystems, and key channel partner relationships. |
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2002 |
BlitzMasters is the proven sales enablement company for the channel, with prospecting workshops and call campaigns that work! BlitzMasters has a repeatable, scalable, and fun process that empowers salespeople with new skills, tools, and confidence to connect with prospects and start the sales process. |
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2021 |
“Books of the Channel” is a simple yet hopefully powerful project I started with the desire to spread the inspiration of great books which can make an impact in the technology channel professionals’ ecosystem. You will find book recommendations made by channel professionals for channel professionals. Because we should never stop learning! |
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1994 |
Chanimal (celebrating 30 years since 1994) is one of the world’s largest channel and high-tech marketing resources. It is also one of the foremost channel consulting firms and produces the World’s #1 Best-Selling Channel Training & Certification programs. Chanimal University ™ (the industry’s foremost training & standards organization) provides the world’s first, #1 best-selling, and most rigorous channel training and the industry gold standard Certified Channel Manager ™ program, available LIVE or self-paced online, that trains, tests, and certifies your channel, sales, and marketing knowledge. |
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2004 |
Channel Dynamics is a boutique channel consulting firm, specializing in assisting ICT (Information & Communications Technology) companies to sell more effectively, through superior channel sales training programs and marketing strategies. |
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2021 |
Channel Force is revolutionizing ChannelOps with the world’s first comprehensive, data-driven, structured performance partnering model and toolset. MP3 introduces groundbreaking methodologies, advanced revenue planning, cutting-edge GTM processes, and robust performance management solutions to deliver partner led revenue growth. Designed to be highly efficient, MP3 targets 2X revenue growth at half the costs compared to conventional partnering models. Schedule a meeting to learn more. |
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2018 |
The Channel Institute is a training body that sets the global standard for training in channel management, channel sales and channel marketing. Our courses are reviewed by the Industry Advisory Council, comprised of channel thought leaders at leading technology companies. Our syllabus is influenced and directed by these global employers to ensure you have the knowledge that they need. |
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United States |
Undisclosed |
Learn everything you need to know to put together, and manage a partner ecosystem for marketing, selling, and supporting your products and services. Learn the terminology, the motivations to working with a channel, and what are the industry best practices. Understand what is the role of the Partner Profile in your recruiting process and what are the different stages in the lifecycle of partners. Finally learn how to structure a Partner Program and to manage strategic partners. |
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2002 |
Award-winning channel sales training company providing a broad range of competencies and certifications designed to influence partner mindshare and investment. Our accredited courses provide modern forms of enablement addressing the economics, financial and marketing aspects of a successful channel ecosystem. |
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2023 |
Master Cloud Marketplaces with 5-week course to accelerate your growth with AWS, Azure and GCP. Created by Partner Insight. |
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2017 |
collabtogrow provides training, coaching, and consulting services to help partnerships, alliances, and ecosystems succeed. Collaborating with PARTNERNOMICS provides our trainers, coaches and consultants access to a methodology that has been implemented by companies in over 75 countries over the last 8 years. Additionally, PARTNERNOMICS has developed the only university-backed partnering methodology certification implemented by organizations globally of all sizes — from startups to Fortune 500s. |
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N/A |
1982 |
The Computing Technology Industry Association (CompTIA) is the world’s leading vendor neutral information technology (IT) certification and training body. CompTIA is a mission-driven organization committed to unlocking the potential of every student, career changer or professional seeking to begin or advance in a technology career. CompTIA’s best-in-class learning platform, career resources, research and community events equip individuals and companies with the tools to succeed. |
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2020 |
Our Courses & Coaching programs are developed to executives, professionals, and entrepreneurs who are passionate about acquiring practical knowledge and skillsets that can help them in advancing their career and improving their ventures. |
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1836 |
Value Creation, Distribution, B2B, Partnering. In this course, you will learn how to capture and leverage this value through the careful selection of channel partners, the application of appropriate incentives and pricing agreements, the design and management of multiple channels. |
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N/A |
As an MSP business growth expert, influencer, and thought leader, Erick has authored four best-selling books and over 50 white papers. His strategies and programs help MSPs overcome business challenges to realize consistent, profitable, managed services recurring revenue growth. Erick’s M&A expertise has helped dozens of MSPs sell their businesses at the highest valuation or enjoy rapid expansion through acquisition. As an MSP Channel Strategist, Erick delivers expert MSP market analysis services and builds and improves channel programs for IT vendors and distributors, and accelerates partner recruitment outcomes through his effective programs, leveraging his 30k-strong MSP partner channel. |
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2018 |
With Firneo, you’re not alone. It’s free to join and you’ll get access to content, events, and courses where you’ll learn from the world’s top partnerships experts -- people who’ve actually been in your shoes before and actually understand the work you do. |
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1998 |
The Global Technology Distribution Council is THE source for industry insight, backed by actual sales-out data of its members – representing more than $150 billion in product and services business worldwide. GTDC members are the largest and most successful distributors, covering 95% of the globe, across 187 countries. Our conferences and education programs bring together the leaders of distribution, the vendor community, channel analysts and database experts. The organization continuously studies and reports on trends, leveraging comprehensive data down to the SKU level, including detailed attributes ranging from unit volume and pricing to destination channel updates. |
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N/A |
United States |
2003 |
LinkedIn Learning is an American online learning platform. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology, and Certifications. |
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2000 |
The International Association of Cloud & Managed Service Providers (MSPAlliance) is a standards and certification organization for the Managed IT Services profession. MSPAlliance has been in existence for over 20 years and has over 30,000 members worldwide. |
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|
N/A |
Managing Strategic Partnerships and Ecosystems teaches research-based techniques for designing, forming, and maintaining alliances. A strong focus of this hands-on program is showing you how to apply these techniques to your firm’s real-world challenges and experiences. Through case studies, experiential learning, interactive exercises, and advice from industry experts, you will discover a better way to respond to new market opportunities, facilitate time to market, find complementary resources, and gain new skills and technologies through partnerships. |
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|
2004 |
NetExam is an AI-Driven, Extended Enterprise LMS dedicated to helping organizations and Associations train their Channel Partners and Customers. Companies like Dell, AT&T, and Oracle have used NetExam to train their Channel Partners and Customers on a global level. |
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2020 |
Partner Elevate is the #1 scale readiness platform for channel ecosystem builders. Partner Elevate is solving channel enablement at scale by bringing together modern learning and credentialing programs that is plug-n-play into all partner enablement programs. |
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2014 |
We’ve developed the first partner operations software native to Salesforce.com® that executes a holistic partnering methodology (PARTNERNOMICS IQ). We offer the only university-backed partnering methodology certification which has been earned by partnering professionals from organizations of all sizes — startups to Fortune 10. Our proprietary software, methodology, certifications, and implementation services allow clients to efficiently adopt the science of partnering and achieve operational excellence in each of their partnering programs. |
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2019 |
Partnership Leaders is a private network built exclusively to elevate the role of partner teams in their companies. More than 1,500 of the world’s top partner professionals participate daily through community, events and resources. |
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2021 |
PartnerXperience (PXP) was founded by Bernhard Friedrichs and Martin Scholz, who combine more than 25 years of experience in growing and scaling several SaaS companies with strategic alliances across Europe, North America, Asia and Australia. PXP offers advisory to founders and leaders, who want to leverage the power of partnerships to grow their business. With the PXP Academy, we offer the leading European training for partner manager and teams. |
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1999 |
We’re a creative training company who specialize in sales enablement, retail & product training and people development. Across the globe, we have learning strategists, writers, instructional designers, artists, training facilitators and digital specialists ready to inspire, equip and empower your people to do their best work. |
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2022 |
At Quantum Channels, we believe in redefining the status quo of channel management training. We’ve observed an unfortunate tendency in current training programs to overlook the fundamental skills required to be an effective channel manager, focusing excessively on mere selling techniques. Our vision is to rectify this imbalance and equip channel team members with the tools they need to excel in their roles. We’ve designed a comprehensive suite of training modules that specifically address the unique needs of channel account managers, underscoring our singular commitment to nurturing superior channel management skills. |
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|
2010 |
The Leader Experience (LX) Platform | Equipping leaders to excel. Leaders have a great LX when they are equipped with world class tools and techniques to excel at every phase of leadership. When leaders excel, teams excel, and organizations achieve their goals. |
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2004 |
ResourceiT is a 100% IT channel focused marketing agency, meaning we only work with technology organizations. With over 350+ years of combined channel experience, UK IT businesses would be challenged to find an agency better equipped to deliver marketing ROI. A multi-disciplined agency offering outstanding content creation, demand generation and training services we pride ourselves on the caliber of our team, who all have an IT background. |
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|
1978 |
Richardson is how leading sales organizations around the world are getting better results from their investment in sales training. For far too long, companies have had to deal with a big disconnect between their training and their actual sales strategy, culture, systems, and customers. To make real change happen, you need more adaptable content so you can build agility with a wider range of relevant capabilities. You also need more useful technology that integrates with your CRM and helps your reps get better deal by deal. And you need more visible progress with helpful metrics connected to your systems so you can see in real-time how your reps are impacting business outcomes. |
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|
2020 |
SEBS (SaaS Ecosystem and Business School) is the first and only Partner Ecosystem Revenue Program for ISVs and partners of all types. The program provides: |
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|
2016 |
SaaSy Sales Leadership is a collection of SaaS industry veterans who have created a structured SaaS management development program with a collegiate community of alumni. Our programs have been contributed to and vetted by executives formerly of Salesforce.com, Box, Oracle, Yammer, and many more. |
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N/A |
2014 |
The future of business is Data + AI + CRM + Trust. With the free Trailhead GO mobile app, you can access all of the amazing Trailhead learning content that you love from the palm of your hand. Download on iOS or Android: https://sforce.co/trailheadgo |
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1967 |
Sandler is a world leader in innovative sales, leadership and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process. |
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1998 |
Skillsoft (NYSE: SKIL) is a global leader in corporate digital learning, focused on transforming today’s workforce for tomorrow’s economy. The Company provides enterprise learning solutions designed to prepare organizations for the future of work, overcome critical skill gaps, drive demonstrable behavior change, and unlock the potential in their people. Skillsoft offers a comprehensive suite of premium, original, and authorized partner content, including one of the broadest and deepest libraries of leadership & business skills, technology & developer, and compliance curricula. |
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1948 |
With over 110 years of experience and expertise, Tack TMI is your Global Partner for meaningful learning experiences. With a rich proven content portfolio, Tack TMI is able to tackle business challenges and deliver scalable, flexible, global learning solutions with measurable results. |
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|
1993 |
Tonex provides Technology and Management Training expertise for organizations and governments worldwide. We focus on Wireless, RF and LTE training, Telecom Training, Systems Engineering Training, Enterprise Architecture, Smart Grid, Agile, Big Data, Cyber Security, Energy, Sustainability, Management and Professional Development Training and seminars. We have offices in Dallas, New York, Washington D.C., Los Angeles and London. |
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1997 |
Wahoo Learning - specialists in delivering training programs to channel partners and external audiences. We have the resource and expertise to support your training objectives by administering, managing and supporting your program from start to finish. |
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|
2011 |
This course covers how to evaluate channel options and recommend optimal channels and partners, and formulate performance guidelines for channel partners to abide by. This also includes the assessment and selection of suitable channel partners, establishment and expansion of alliances with channel partners and maintenance of a committed network of distributors. |
