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Alastair Edwards is a Chief Analyst at Canalys, providing clients with expert advice and thought leadership on channel ecosystem strategies through the company’s industry-leading Channels Analysis service. Over the last two decades he has worked with many of the largest global technology vendors, supporting the development of their go-to-market models for hardware, software, cloud and services. His expertise spans all areas of the channel, and most recently his research has focused on cloud marketplaces, the changing role of partners in ‘as-a-service’ models, and distributor transformation. He contributes to many of Canalys’ strategic consulting projects and is a regular presenter at industry events around the world.
Prior to joining Canalys in 2004, Alastair was the editor of pan-EMEA channel news service, IT Europa. He grew up and was educated in Scotland, and started his career in local journalism, before moving into the IT industry in 1998. Alastair holds an Honors Degree in Politics from the University of Exeter.
Nine vendors have been recognized as Champions in the 2024 EMEA Titans Channel Leadership Matrix: AWS, Cisco, Dell, Juniper Networks, Lenovo, Nutanix, Palo Alto Networks, Schneider Electric and Trend Micro.
ACP, Insight and Four IT have demonstrated remarkable innovation, sustainability and growth, showcasing their impact on the industry and setting new benchmarks for success.
The emergence of hyperscaler cloud marketplaces has disrupted global technology channels, offering a rapidly growing route to market for SaaS, software and cybersecurity. As enterprise customers look to scale back on cloud adoption and cut costs, accessing these marketplaces becomes vital for meeting cloud commitments and finding alternative funding. Channel partners and distributors face both competitive threats and opportunities as they navigate the marketplace momentum, with the involvement of trusted partners being vital for the success of cloud marketplace strategies.
The Canalys EMEA Channel Leadership Matrix uses unique feedback from channel partners, vendor surveys and analyst insight to assess channel management and performance over the last 12 months. Over 30 vendors were assessed for the 2022 edition.
In this blog, we assess the importance of new digital sales and marketing models for the channel and ask what the future of the “partnerverse” will look like – fully virtual and immersive, or a hybrid of physical and digital?
Canalys analysts give their views on hot topics for the Canalys Forums 2022 in this series of interviews. Recent events in EMEA have raised lots of questions for channel partners. How will partners meet IT demand in the face of severe supply constraints, wide-reaching skills shortages, steep price inflation, rising costs, budget pressure, increasing IT complexity and growing geopolitical threats? Explore these issues, alongside major vendors and leading channel partners, at the Canalys Forums 2022 in our Expert Hubs.
14 vendors have achieved Champion status in the December 2021 EMEA Channel Leadership Matrix.
Hyperscaler cloud marketplaces are growing rapidly as a channel for software and cybersecurity as consumption of cloud infrastructure services expands, but can their impact be overestimated?
