The global smartphone market rebounds for the third consecutive quarter with a 12% growth 

According to Canalys' latest research, the global smartphone market hit the third quarter streak of year-on-year growth, with a 12% shipment expansion in Q2 2024, reaching 288 million units. Samsung remained the global leader with an 18% market share as it renewed its emphasis on the high-end market as a strategic priority. Apple followed closely with a 16% market share, ranking second. Xiaomi came closely after Apple this quarter with a 15% market share, growing the fastest among the top five players with a 27% annual growth. vivo ranked fourth worldwide with a 9% market share. TRANSSION took the fifth spot this quarter, also with a 9% market share.  

“Optimism continues to build in the global smartphone market, fueled by innovative technologies like GenAI and recovering demand from the mass market,” said Amber Liu, Research Manager at Canalys. “Since early 2024, easing inflation in emerging markets across Asia-Pacific, the Middle East, Africa and Latin America has stimulated shipment growth in the mass-market price segment. Companies, including Xiaomi and TRANSSION, are actively promoting product upgrades to capitalize on these opportunities. Meanwhile, HONOR, OPPO and vivo are focusing their expansion outside Mainland China this year as competition in the domestic market is heating up.” 

“Samsung and Apple are rapidly advancing their premium product strategies with GenAI feature as a key focus,” said Sheng Win Chow, Analyst at Canalys. “Samsung recently launched its Galaxy Z Fold6 and Flip6 series, building on the AI capabilities first introduced with the Galaxy S24 to deliver enhanced experiences on its latest foldable devices. By integrating software innovation with the foldable form factor, Samsung aims to provide differentiated value to users. While Apple has yet to announce new products, the company generated excitement at WWDC around anticipated refreshes coming soon that will likely demonstrate its leadership in technology innovation.”  

For more information regarding this press release, please contact: 

Amber Liu: amber_liu@canalys.com 
Sheng Win Chow: shengwin_chow@canalys.com 

About Smartphone Analysis

Canalys' worldwide Smartphone Analysis service provides a comprehensive country-level view of shipment estimates far in advance of our competitors. We provide quarterly market share data, timely historical data tracking, detailed analysis of storage, processors, memory, cameras and many other specs. We combine detailed worldwide statistics for all categories with Canalys' unique data on shipments via tier-one and tier-two channels. The service also provides a unique view of end-user types. At the same time, we deliver regular analysis to give insights into the data, including the assumptions behind our forecast outlooks. 

About Canalys

Canalys is an independent analyst company that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. We stake our reputation on the quality of our data, our innovative use of technology and our high level of customer service.

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