Media alert: Standalone VR headset shipments to top 1.5 million in 2018 as Oculus, HTC and Lenovo prepare to enter the market


Palo Alto, Shanghai, Singapore and Reading (UK) – Tuesday, 19 December 2017

Canalys forecasts standalone smart VR headset shipments will pass 1.5 million in 2018, and grow with a CAGR of 140% to reach 9.7 million units in 2021. Oculus, HTC and Lenovo are launching new standalone headsets aimed at different market segments, which will drive rapid market growth. Standalone VR headsets are expected to help push the VR headset market to 7.6 million units in 2018, twice the shipments forecast for this year.

Oculus made a big move by unveiling the Oculus Go, its first consumer-ready standalone smart VR headset during Oculus Connect 4 on 11 October 2017. “Oculus Go, while a great move by Facebook to mobilize VR, will fail to get consumer attention when launched,” said Canalys Research Analyst Vincent Thielke. “The extra cost of the headset and the fact that a smartphone-based solution, such as the Gear VR, can offer a similar experience will inhibit initial consumer uptake. Also, missing the holiday season is a lost opportunity for Oculus to gain a strong base of early adopters. But there will be excitement for this new category of VR headsets, and Oculus must ensure that its next mobile VR prototype, Project Santa Cruz, succeeds in attaining a high quality level to remain relevant in VR.”

The recently announced HTC Vive Focus headset with six degrees-of-freedom (6DoF) tracking retails from CNY3,999 (US$600) in China, a similar price to a premium smartphone there. “With its new Vive Focus, HTC is well placed to attract high-value consumers and, more importantly, businesses to its VR platform,” said Canalys Analyst Jason Low. “HTC is clearly not chasing volume, but moving toward the more important value segment, which is the future of VR. Consumer adoption of VR beyond gaming is still shaky but business use-cases are emerging quickly.”

China had a head start in the standalone segment in early 2016, when vendors quickly became aware that low price and high volume was not the right strategy. Pico, which had success in the market with its Goblin headset, will release its next product with 6DoF tracking in December. “Positional tracking has been on every VR headset vendor’s radar but especially challenging for inclusion in standalone VR headsets. Pico’s next headset is expected to retail at a higher price point than the Goblin, underlining the premium strategy of Chinese vendors,” said Low.

VR headset forecast data is taken from Canalys’ Virtual Reality and Augmented Reality Analysis service, which provides quarterly market tracking. Canalys defines a virtual reality headset as a device with a display designed to be worn on the face that immerses the viewer in a virtual world, and it excludes simple viewers, such as Samsung’s Gear VR and Google’s Daydream View. A smart VR headset is a standalone, multi-purpose device that is designed to be worn on the face and not carried, runs an operating system, and can run third-party computing applications. A basic VR headset is a device serving a specific set of purposes that is designed to be worn on the face and not carried, cannot run third-party computing applications independently and is generally tethered by cable to a desktop PC.

For more information, please contact:

Canalys EMEA: +44 118 984 0520
Ben Stanton: +44 118 984 0525

Canalys APAC (Shanghai): +86 21 2225 2888
Mo Jia: +86 21 2225 2812
Jason Low: +86 21 2225 2816

Canalys APAC (Singapore): +65 6671 9399
TuanAnh Nguyen: +65 6671 9384
Lucio Chen: +65 6657 9301

Canalys Americas: +1 650 681 4488
Vincent Thielke: +1 650 656 9016

About Canalys

Canalys is an independent analyst company that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. We stake our reputation on the quality of our data, our innovative use of technology and our high level of customer service.

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