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Channels Ecosystem Landscape 2025
The Canalys Channels Ecosystem Landscape offers an in-depth look at the technologies shaping competitive advantage for channel and partnership leaders. With 261 companies driving US$7.46 billion in revenue in 2024, this ecosystem is rapidly evolving towards a projected US$13.48 billion by 2028, highlighting the crucial role of automation and data-driven decision-making in partnership success.
What is the Canalys Channels Ecosystem Landscape?
We have developed this “tech stack” research to bring focus to the underlying technologies that will drive competitive advantage for channel and partnership leaders in the decade of the ecosystem. The hundreds of software companies represented in the landscape are providing automation and advanced digital capabilities to help companies design, develop, execute and manage a broad channel partner and alliance ecosystem.
There are increasing demands on channel leaders to find, recruit, onboard, develop, incentivize, co-sell, co-market, co-innovate, measure, manage and report on partner value at scale. Automation of partner-related workflows, deeper integrations and data-driven decision-making create measurable competitive advantages (through partnerships) and are quickly becoming table stakes in the industry.
Canalys research shows that there are now 261 companies forming the ecosystem software landscape represented here. These companies represented US$7.46 billion in channel category revenue last year (2024). The latest Canalys forecasts show that this channel software market will reach US$13.48 billion in revenue by 2028.
Some interesting facts about the 2025 landscape:
- There were 28 changes from last year’s landscape – these include new companies, M&A, companies shutting down or pivoting away, and re-brandings.
- We are watching additional startup companies in the channel/ecosystem tech space vying for a spot on next year’s landscape. We look for a minimum of three full-time employees and a fully shipping product with delighted/recurring customers.
- From a revenue perspective, 18 of these companies are driving over US$100 million in channel software revenue, and roughly half the list is north of US$10 million.
- There is not the 80/20 revenue split that you find in most lists. The Fortune-sized companies, such as IBM, Oracle, SAP, Salesforce and Adobe, combined drive only 14% of the total revenue.
- There are 40 companies on the landscape founded in the past five years. On the other side of the maturity scale, there are 25 companies over 30 years old. Four of them are over 100 years old! (ACB, Ansira, IBM and Maritz.)
- 166 companies are headquartered in the US. The UK is next with 24 companies, then Canada with 13, then France and Germany with nine each.
- Top headquarters cities are San Francisco with 27 companies, London with 12, New York with eight, and Boston and Seattle with seven each.
Canalys tracks the channel ecosystem as part of its renowned worldwide Channels Analysis services. We also conduct bespoke projects to help vendors leverage more power from the channel ecosystem. Get in touch with us to find out more.
Canalys Channels Ecosystem Landscape 2025
The Channels Ecosystem Landscape encompasses a group of technologies that help companies develop, design and execute plans to find, recruit, onboard, develop, enable, incentivize, co-sell, co-market, co-innovate, collaborate, manage, measure and report on partners. Software companies providing these technologies deliver automation of indirect sales processes, workflows and partner programs, and are becoming vital to a vendor’s ability to find, win, serve and retain its customers and partners.
Channel data management: Manages channel partner data, including data from points of sale, and inventory and incentive data from a single data platform that provides actionable insights and streamlines decision-making processes. These automated tools use AI, machine learning and predictive modeling.
Channel finance, pricing and inventory: Governs indirect sales financials, streamlines reporting processes, calculates true transactional values and avoids allocation errors. Optimizes processes involving pricing, demand forecasting, gross-to-net accounting calculations, inventory planning and price adjustments.
Channel incentives management: Helps develop and manage channel incentive programs, spanning allotment, calculation and issuance of performance-based incentives to drive positive behavioral modifications to the partner ecosystem. Common incentives include discounts, rebates, market development funds, co-op funds and sales performance incentive funds.
Channel learning and readiness: Helps partner organizations to train and develop employees through the design and delivery of up-to-date training initiatives and resources, spanning training modules, competencies, certifications, learning management systems, online portals, education tracking and sales enablement tools.
Partner relationship management: Automates various programmatic activities around the management of partner lifecycles. Common features include partner recruitment, onboarding, training, performance-tracking, co-selling, co-marketing, co-innovation, collaboration, enablement and communication. Often seamlessly integrates with existing systems, such as CRM, marketing automation, content management, ERP, payment gateways and collaboration applications.
Through-channel marketing automation: Helps vendors empower their partners to effectively communicate, market and advertise locally while maintaining global brand consistency. Automated platforms provide scale, control and governance that enables partners to generate marketing campaigns using market development funds and proven insights.
Channel ecosystem management: This group supports a broad array of partner types, covering influence, transaction, transaction-assist, retention, and technology, strategic and business alliances. Supports the entire customer buying journey and augments marketing, sales, customer success, product and strategy within an organization. Helps facilitate multi-directional relationships and activities with partners across the entire channel ecosystem. Commonly aids in recruitment, visualization, influence, partner attribution, data, account mapping, marketplace, technology integrations, delivering management, measurement, real-time monitoring and orchestration to drive effective go-to-market strategies.
There are five islands within this:
Ecosystem recruitment and visualization: Assists in planning, identifying, targeting and recruiting non-traditional partners to drive the expansion of the channel ecosystem and the total addressable market. Provides actionable go-to-market and route-to-market expansion beyond current buyer, industry, geography, segment, delivery or product boundaries.
Ecosystem influence and attribution: Supports marketing attribution in the post-cookie marketing environment, delivering recognition and incentivization of affiliates, advocates, ambassadors and influencer partners. Helps vendors’ data-driven platforms quantify partner influence and activities and their effect on marketing, sales and retention.
Ecosystem data and mapping: Enables data-sharing opportunities with and between partners in a controlled and secure manner. Automates account mapping to leverage network effects and streamlines collaboration, co-marketing, co-selling, value creation and co-innovation.
Ecosystem marketplace and integrations: Helps B2B-centric organizations with the planning, design and execution of internal and external digital marketplaces to expand market opportunities. Supports changing business models toward subscription and consumption models and provides frictionless execution of customer procurement and provisioning of solutions. Assists in marketplace deployment, storefront customization, API integration and listing support, among other aspects, to streamline the workflows of all stakeholders.
Ecosystem management and orchestration: Automates and simplifies various activities of multi-directional partnerships across the broader channel ecosystem. Supports ecosystem planning, programs, processes and people, including partner onboarding, training and development, co-selling, enablement, collaboration, performance reporting and insights. Often seamlessly integrates with other channel and ecosystem tools.
Channels Ecosystem Landscape 2025
See the reporting we’ve done on each of the 11 islands:
Ecosystem Data and Mapping Tools
Ecosystem Marketplace and Integration Tools
Channel Finance, Pricing, Inventory tools
Through Channel Marketing Tools
Partner Recruitment Technology
Ecosystem Influence and Attribution Tools
Learning and Readiness Platforms
The full list of the 261 companies that are part of the 2025 Channels Ecosystem Landscape can be found below, sorted by category.
Channel data management
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
360insights |
Jason Atkins |
2008 |
Whitby |
Canada |
|
Advanced Communities |
Tom Furtney |
2008 |
London |
UK |
|
Aximpro |
Andreas Reid |
2008 |
Freising |
Germany |
|
Bain Partner Sonar |
Manny Maceda |
1973 |
Boston |
USA |
|
bChannels |
Phil Gowing |
1999 |
Oxford |
UK |
|
Bizcise |
Matt Wilson |
2017 |
Sammamish |
USA |
|
Bomisco |
Mihir Mehta |
2018 |
San Francisco |
USA |
|
Bydek |
Badal Manuj |
2018 |
Sheridan |
USA |
|
Channel360 |
Mark Fowler |
1999 |
Yateley |
UK |
|
Compubase |
Jack Mandard |
1989 |
Les Ulis |
France |
|
Computer Market Research |
Del Heles |
1984 |
San Diego |
USA |
|
Crossbeam |
Bob Moore |
2018 |
Philadelphia |
USA |
|
DevTech |
Milovan Milic |
2012 |
London |
USA |
|
e2open |
Michael Farlekas |
2000 |
Austin |
USA |
|
Gorilla |
Carlo Tortora Brayda di Belvedere |
1992 |
San Francisco |
USA |
|
Gradient |
Colin Knox |
2020 |
Calgary |
Canada |
|
Incent4 |
Suresh Kumar |
2021 |
Seattle |
USA |
|
Integration |
Daniil Bratchenko |
2021 |
|
USA |
|
IQBlade |
Ben Abraham |
2016 |
Liverpool |
UK |
|
Model N |
Jason Blessing |
1999 |
Redwood City |
USA |
|
NoCeiling |
Richard Bross |
2020 |
Leusden |
The Netherlands |
|
Paragon |
Brandon Foo |
2019 |
Los Angeles |
USA |
|
PartnerOptimizer |
Dina Moskowitz |
2011 |
San Diego |
USA |
|
PartnerScore |
David Ward |
2020 |
London |
UK |
|
PartnerTap |
Cassandra Gholston |
2016 |
Seattle |
USA |
|
Q2E |
Mahesh Rao |
2016 |
Cupertino |
USA |
|
Salesforce |
Marc Benioff |
1999 |
San Francisco |
USA |
|
Sherpa |
Tom Perry |
2012 |
Bedfordshire |
UK |
|
SmarTrak.ai |
Ted Lee |
2022 |
Quincy |
USA |
|
Successful Channels |
Gary Morris |
2015 |
Centerville |
USA |
|
Vistex |
Sanjay Shah |
1999 |
Hoffman Estates |
USA |
|
Webvar |
Maxim Tarasiouk |
2023 |
Seattle |
USA |
|
Yagna iQ |
Ram Rai |
2006 |
Plano |
USA |
|
Zomentum |
Shruti Ghatge |
2018 |
San Francisco |
USA |
Channel finance, pricing and inventory
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
360insights |
Jason Atkins |
2008 |
Whitby |
Canada |
|
AppBind |
Sunir Shah |
2018 |
Menlo Park |
USA |
|
AppXite |
Nicolas Albana |
2014 |
Riga |
Latvia |
|
Arrow |
Sean Kerins |
1935 |
Centennial |
USA |
|
ChannelAdvisor |
David Spitz |
2001 |
Morrisville |
USA |
|
Cleverbridge |
Craig Vodnik |
2005 |
Cologne |
Germany |
|
CloudBlue |
Paul Bay |
2015 |
Irvine |
USA |
|
Computer Market Research |
Del Heles |
1984 |
San Diego |
USA |
|
Conga |
Noel Goggin |
2006 |
San Mateo |
USA |
|
DealHub.io |
Eyal Elbahary |
2014 |
Austin |
USA |
|
DemandBridge |
David Rich |
1975 |
Norcross |
USA |
|
e2open |
Michael Farlekas |
2000 |
Austin |
USA |
|
Model N |
Jason Blessing |
1999 |
Redwood City |
USA |
|
NowApps ChannelKonnect |
Basaveswarlu Boyapati |
2015 |
Bengaluru |
India |
|
OneBill |
JK Chelladurai |
2009 |
Santa Clara |
USA |
|
Oracle PRM |
Safra Catz |
1977 |
Redwood Shores |
USA |
|
PriceFX |
Marcin Cichon |
2011 |
Pfaffenhofen |
Germany |
|
PROS |
Andres Reiner |
1985 |
Houston |
USA |
|
RebateMAX |
Rahul Dharankar |
2017 |
Dallas |
USA |
|
Renewtrak |
Mathew Cagney |
2014 |
Sydney |
Australia |
|
Salesforce |
Marc Benioff |
1999 |
San Francisco |
USA |
|
SAP |
Christian Klein |
1996 |
Dublin |
USA |
|
servicePath |
Daniel Kube |
2011 |
Burlington |
Canada |
|
TD Synnex |
Rich Hume |
1974 |
Freemont |
USA |
|
Vendavo |
Bruno Slosse |
1998 |
Denver |
USA |
|
Vistex |
Sanjay Shah |
1999 |
Hoffman Estates |
USA |
|
Yagna iQ |
Ram Rai |
2006 |
Plano |
USA |
Channel incentives management
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
360insights |
Jason Atkins |
2008 |
Whitby |
Canada |
|
ACB |
Michael Bookman |
1917 |
New York |
USA |
|
Ansira |
Andy Arnold |
1919 |
St. Louis |
USA |
|
Augeo |
David Kristal |
1999 |
St. Paul |
USA |
|
Awin |
Mark Walters |
2000 |
Berlin |
Germany |
|
Aximpro |
Andreas Reid |
2008 |
Freising |
Germany |
|
Benepik |
Saurabh Jain |
2016 |
Gurgaon |
India |
|
BI Worldwide |
Abby Cohen |
1950 |
Minneapolis |
USA |
|
Blackhawk Network |
Talbott Roche |
2015 |
Addison |
USA |
|
Brightspot |
Mike May |
1994 |
Irving |
USA |
|
Capillary Technologies |
Aneesh Reddy |
2008 |
Singapore |
Singapore |
|
Channel Fusion |
Pankaj Monga |
2003 |
Hiawatha |
USA |
|
ChannelAssist |
David Auld |
1999 |
Concord |
Canada |
|
ChannelPro REACH |
Elias Bou Ghosn |
2018 |
Dubai |
UAE |
|
Comviva |
Manoranjan Mohapatra |
1999 |
Gurgaon |
India |
|
Conga |
Noel Goggin |
2006 |
San Mateo |
USA |
|
Dash Solutions |
Stephen Faust |
1998 |
Birmingham |
USA |
|
e2open |
Michael Farlekas |
2000 |
Austin |
USA |
|
Enable |
Andrew Butt |
2000 |
San Francisco |
USA |
|
Extu |
Mark Herbert |
1994 |
Atlanta |
USA |
|
Fielo |
Sanjay Agarwal |
2010 |
San Francisco |
USA |
|
Flintfox |
Mike Ridgway |
1987 |
North Shore |
New Zealand |
|
forma.ai |
Nabeil Alazzam |
2016 |
Toronto |
Canada |
|
Glu Group |
Billy Haining |
2015 |
Whiteley |
UK |
|
HeraldLogic |
Ram Ramdas |
2000 |
Mumbai |
India |
|
Hinda Incentives |
Michael Donnelly |
1970 |
Chicago |
USA |
|
Impact |
David Yovanno |
2008 |
Santa Barbara |
USA |
|
ITA Group |
Brent Vander Waal |
1963 |
West Des Moines |
USA |
|
Maritz |
Steve Maritz |
1894 |
St. Louis |
USA |
|
Model N |
Jason Blessing |
1999 |
Redwood City |
USA |
|
Online Rewards |
Michael Levy |
2002 |
Richardson |
USA |
|
Partnerize |
Matt Gilbert |
2010 |
Newcastle |
UK |
|
Salesforce |
Marc Benioff |
1999 |
San Francisco |
USA |
|
Sproutloud |
Jared Shusterman |
2006 |
Sunrise |
USA |
|
TenXengage |
Pratap Chillakanti |
2021 |
San Francisco |
USA |
|
Vanson |
Chris Vanderploeg |
1997 |
Minneapolis |
USA |
|
Vendavo |
Bruno Slosse |
1998 |
Denver |
USA |
|
Virtual Incentives |
James Gary |
2010 |
Fishkill |
USA |
|
Vistex |
Sanjay Shah |
1999 |
Hoffman Estates |
USA |
|
Vortex 6 |
Peter Olive |
2009 |
Bracknell |
UK |
|
Xoxoday |
Sumit Khandelwal |
2012 |
Bengaluru |
India |
Channel learning and readiness
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
360Learning |
Nick Hernandez |
2013 |
Paris |
France |
|
Absorb LMS |
Mike Owens |
2003 |
Calgary |
Canada |
|
AchieveUnite |
Theresa Caragol |
2016 |
Alexandria |
USA |
|
Adobe Captivate Prime |
Shantanu Narayen |
1982 |
San Jose |
USA |
|
BlueVolt |
Benjamin Ertischek |
2003 |
Portland |
USA |
|
Carve Partners |
Reis Barrie |
2019 |
Kirkland |
USA |
|
Chanimal |
Ted Finch |
1994 |
Austin |
USA |
|
Channel Rocket |
Greg Sherrill |
2013 |
Golden |
USA |
|
Channel360 |
Mark Fowler |
1999 |
Yateley |
UK |
|
ChannelPro REACH |
Elias Bou Ghosn |
2018 |
Dubai |
UAE |
|
ChannelWise |
Kathryn Rose |
2020 |
Framingham |
USA |
|
Cornerstone |
Phil Saunders |
1999 |
Santa Monica |
USA |
|
CoSell.io |
Rob Brown |
2019 |
San Francisco |
USA |
|
CSG Services |
Ian McAlister |
1997 |
Redmond |
USA |
|
Eims |
Tim Smith |
1996 |
Dorset |
UK |
|
Elioplus |
Elias Ndreu |
2015 |
Athens |
Greece |
|
Expertus |
Ramesh Ramani |
1998 |
Santa Clara |
USA |
|
Fision |
Mike Brown |
2011 |
Minneapolis |
USA |
|
FusionGrove |
Brian Allsopp |
2001 |
London |
UK |
|
Global Knowledge |
Jeff Tarr |
1995 |
Cary |
USA |
|
Growth Engineering |
David Denny |
2004 |
Windsor |
UK |
|
Highspot |
Robert Wahbe |
2012 |
Seattle |
USA |
|
IBM Partner Engagement Manager |
Arvind Krishna |
1911 |
Armonk |
USA |
|
Improved Apps |
Simon Thompson |
2011 |
Camberley |
UK |
|
Kickpost.io |
Richard Rodriguez |
2018 |
Scottsdale |
USA |
|
Klyck |
Chris Skura |
2016 |
Toronto |
Canada |
|
Latitude Learning |
Jeff Walter |
2003 |
Saline |
USA |
|
Launch GTM |
Mike Martin |
2021 |
Green Bay |
USA |
|
LeadMethod |
Justin Johnson |
2014 |
Bend |
USA |
|
LeadSmart |
Kevin Brown |
2018 |
Santa Barbara |
USA |
|
Mediafly |
Carson Conant |
2006 |
Chicago |
USA |
|
Membrain |
George Brontén |
2012 |
Solna |
Sweden |
|
Mindtickle |
Gopal Depura |
2012 |
San Francisco |
USA |
|
Mobileforce |
Jagadish Bandhole |
2011 |
Sunnyvale |
USA |
|
NetExam |
Brett Strauss |
1999 |
Dallas |
USA |
|
Partner 2B |
Elena Zapolyanskaya |
2024 |
Warsaw |
Poland |
|
Partnerhood |
Elay Cohen |
2013 |
San Francisco |
USA |
|
PartnerInsight |
Roman Kirsanov |
2019 |
London |
UK |
|
Q2E |
Mahesh Rao |
2016 |
Cupertino |
USA |
|
Recur Global |
Matthew Hathorn |
2011 |
Harpenden |
UK |
|
Salesforce |
Marc Benioff |
1999 |
San Francisco |
USA |
|
Seismic |
Doug Winter |
2010 |
San Diego |
USA |
|
Sherpa |
Tom Perry |
2012 |
Bedfordshire |
UK |
|
Skilljar |
Sandi Lin |
2013 |
Seattle |
USA |
|
Streamz |
Jawahar Kanjilal |
2016 |
Singapore |
Singapore |
|
TIDWIT |
Wissam (Will) Yafi |
2003 |
Reston |
USA |
|
Vartopia |
Michael Reilly |
2009 |
Worland |
USA |
|
Whistle |
Drew Carter |
2020 |
St. Louis |
USA |
Partner relationship management
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
360insights |
Jason Atkins |
2008 |
Whitby |
Canada |
|
AchieveUnite |
Theresa Caragol |
2016 |
Alexandria |
USA |
|
Allbound |
Paul Szemerenyi |
2014 |
Atlanta |
USA |
|
AppDirect |
Nicolas Desmarais |
2017 |
San Francisco |
USA |
|
Bench |
Sukhi Bhullar |
2016 |
Sydney |
Australia |
|
Channeltivity |
Jason Jacobs |
2007 |
Charlotte |
USA |
|
ChannelXperts |
Volker Wiora |
2006 |
Landau |
Germany |
|
Channelyze |
Ashley Speight |
2021 |
London |
UK |
|
CloudCC |
Mandi Sun |
2008 |
Beijing |
China |
|
Computer Market Research |
Del Heles |
1984 |
San Diego |
USA |
|
Comviva |
Manoranjan Mohapatra |
1999 |
Gurgaon |
India |
|
Creatio |
Katherine Kostereva |
2002 |
Boston |
USA |
|
Eims |
Tim Smith |
1996 |
Dorset |
UK |
|
Elioplus |
Elias Ndreu |
2015 |
Athens |
Greece |
|
Euler |
Greg Portnoy |
2023 |
San Diego |
USA |
|
Impartner |
Joe Wang |
1997 |
South Jordan |
USA |
|
introw.io |
Andreas Geamanu |
2023 |
Ghent |
Belgium |
|
Journeybee |
Fredrik Mellander |
2024 |
Stockholm |
Sweden |
|
Kademi |
Patrick Hone |
2012 |
Auckland |
New Zealand |
|
Kiflo PRM |
Steven Muhr |
2018 |
Paris |
France |
|
Kingdee |
Shaochun Xu |
1993 |
Shenzhen |
China |
|
Magentrix |
Sam Arjmandi |
2012 |
Richmond Hill |
Canada |
|
Mindmatrix |
Harbinder Khera |
1998 |
Pittsburgh |
USA |
|
myprm |
Richard Bessis |
2015 |
Levallois-Perret |
France |
|
Neocrm |
Yanze Shi |
2011 |
Mumbai |
India |
|
NowApps ChannelKonnect |
Basaveswarlu Boyapati |
2015 |
Bengaluru |
India |
|
Oracle PRM |
Safra Catz |
1977 |
Redwood Shores |
USA |
|
Partnerpage.io |
Mario Tarabbia |
2019 |
San Francisco |
USA |
|
PartnerPortal.io |
Jonathan Coy |
2018 |
Ottawa |
Canada |
|
PartnerStack |
Bryn Jones |
2015 |
Toronto |
Canada |
|
Pegasystems |
Alan Trefler |
1983 |
Cambridge |
USA |
|
Rockwell |
Nicky Rockwell |
2000 |
Hornsby |
Australia |
|
Salesforce |
Marc Benioff |
1999 |
San Francisco |
USA |
|
Torchlite |
Kelly Schwedland |
2015 |
Indianapolis |
USA |
|
Unifyr |
Tobias Hartmann |
2006 |
New York |
USA |
|
Yonyou |
You Li |
1988 |
Beijing |
China |
|
ZINFI |
Sugata Sanyal |
2007 |
Pleasanton |
USA |
|
Zomentum |
Shruti Ghatge |
2018 |
San Francisco |
USA |
Through-channel marketing automation
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
Acquia |
Michael Sullivan |
2007 |
Boston |
USA |
|
Ansira |
Andy Arnold |
1919 |
St. Louis |
USA |
|
Aprimo |
Erik Huddleston |
2006 |
Chicago |
USA |
|
BAM! Mobile Sales Tools |
Tom Paul |
1997 |
Portland |
USA |
|
Bigtincan |
Greg Flynn |
1999 |
Waltham |
USA |
|
Brand Wings |
Greg Salzman |
2021 |
West Chicago |
USA |
|
BrandMaker |
Mirko Holzer |
1999 |
Karlsruhe |
Germany |
|
Bridgeline Digital |
Ari Kahn |
2000 |
Burlington |
USA |
|
BuzzBuilder |
Jake Atwood |
2008 |
Windermere |
USA |
|
CampaignDrive by Pica9 |
Kevin Groome |
2001 |
New York |
USA |
|
Channel Fusion |
Pankaj Monga |
2003 |
Hiawatha |
USA |
|
ChannelXperts |
Volker Wiora |
2006 |
Landau |
Germany |
|
Channext |
Rick van den Bosch |
2018 |
Utrecht |
Netherlands |
|
Code Worldwide |
Matt McNeany |
2003 |
London |
UK |
|
Community Brands |
Sharon Love |
2017 |
St. Petersburg |
USA |
|
Computer Market Research |
Del Heles |
1984 |
San Diego |
USA |
|
ContentMX |
Jeffrey Mesnik |
2009 |
Newton |
USA |
|
DemandBridge |
David Rich |
1975 |
Norcross |
USA |
|
Distribion |
Eric Meyers |
2009 |
Dallas |
USA |
|
e2open |
Michael Farlekas |
2000 |
Austin |
USA |
|
Ecosystems.io |
Chad Quinn |
2000 |
Washington D.C. |
USA |
|
eTrigue |
Jeff Holmes |
2011 |
San Jose |
USA |
|
eWay Innovations and Automations |
Mohammed Ahmed |
2018 |
Riyadh |
Saudi Arabia |
|
Fielo |
Sanjay Agarwal |
2010 |
San Francisco |
USA |
|
Fluincy |
Jessie Shipman |
2022 |
Denver |
USA |
|
Fxiaoke |
Yatian Tiffany Chen |
2011 |
Beijing |
China |
|
GlassHive |
Giovanni Sanguily |
2018 |
Plano |
USA |
|
Gorilla |
Carlo Tortora Brayda di Belvedere |
1992 |
San Francisco |
USA |
|
Guideflow |
Geoffrey d’Halluin |
2023 |
San Francisco |
USA |
|
Impartner |
Joe Wang |
1997 |
South Jordan |
USA |
|
IncentivePilot |
Andrew Phelps |
2020 |
Phoenix |
USA |
|
Ingenious Technologies |
Siamak Haschemi |
2012 |
Berlin |
Germany |
|
Invisory |
Patrick Cronan |
2022 |
New York City |
USA |
|
MarcomCentral |
Byung Choi |
2000 |
Solona Beach |
USA |
|
Mindmatrix |
Harbinder Khera |
1998 |
Pittsburgh |
USA |
|
MRP |
Kevin Cunningham |
2002 |
Philadelphia |
USA |
|
Netsertive |
Steve Leonard |
2009 |
Morrisville |
USA |
|
PageFlex |
Jim Dore |
1997 |
Marlborough |
USA |
|
Partnerite |
Archana Vadya |
2024 |
Milpitas |
USA |
|
Powerchord |
William Volmuth |
2001 |
St. Petersburg |
USA |
|
promoboxx |
Brent Delehey |
2010 |
Boston |
USA |
|
Relevize |
Michael Nardella |
2019 |
Boston |
USA |
|
Right Lander |
Ian Sims |
2017 |
London |
UK |
|
RVLVR |
Mike Trevino |
2017 |
San Diego |
USA |
|
Sherpa |
Tom Perry |
2012 |
Bedfordshire |
UK |
|
Silvercrest |
William Rodriguez |
2011 |
Van Nuys |
USA |
|
Sitecore |
Mark Frost |
1999 |
San Francisco |
USA |
|
SmarTrak.ai |
Ted Lee |
2022 |
Quincy |
USA |
|
Sproutloud |
Jared Shusterman |
2006 |
Sunrise |
USA |
|
StructuredWeb |
Daniel Nissan |
1998 |
New York |
USA |
|
TripTych |
Fuzzy Marek |
1974 |
Eden Prairie |
USA |
|
twogether |
Kirsty Gilchrist |
2001 |
Marlow |
UK |
|
Unifyr |
Tobias Hartmann |
2006 |
New York |
USA |
|
Vendasta |
Brendan King |
2008 |
Saskatoon |
Canada |
|
Vistex |
Sanjay Shah |
1999 |
Hoffman Estates |
USA |
|
Waypoint Software |
Craig Lucas |
2013 |
Deerfield Beach |
USA |
|
Webvar |
Maxim Tarasiouk |
2023 |
Seattle |
USA |
|
Wedia |
Nicolas Boutet |
2001 |
Paris |
France |
|
xAmplify |
Sudhir Nambiar |
2018 |
Fremont |
USA |
|
ZINFI |
Sugata Sanyal |
2007 |
Pleasanton |
USA |
Ecosystem management and orchestration
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
360insights |
Jason Atkins |
2008 |
Whitby |
Canada |
|
Allianceboard |
Louis Rinfret |
2017 |
Trois-Rivières |
Canada |
|
Anaqua IdeaPoint |
Scott Shaunessy |
2008 |
Boston |
USA |
|
Brandgility |
Peter Blackburn |
1998 |
Farnham |
UK |
|
Channelyze |
Ashley Speight |
2021 |
London |
UK |
|
ChannlWorks |
Anuj Joshi |
2021 |
Singapore |
Singapore |
|
CONNACT |
Yuval Chayo |
2020 |
Rannana |
Israel |
|
Constellant |
Bhavesh Patal |
2001 |
Austin |
USA |
|
CoSell.io |
Rob Brown |
2019 |
San Francisco |
USA |
|
EverAfter |
Noa Danon |
2020 |
Tel Aviv |
Israel |
|
Fyrii |
Padma Subramanian |
2020 |
Cupertino |
USA |
|
Inpart |
Gilles Toulemonde |
2010 |
Lyon |
France |
|
Intangi |
Tina Musharbash |
2024 |
San Jose |
USA |
|
NoCeiling |
Richard Bross |
2020 |
Leusden |
The Netherlands |
|
Partner 2B |
Elena Zapolyanskaya |
2024 |
Warsaw |
Poland |
|
Partner Fleet |
Kenny Browne |
2021 |
Bristol |
USA |
|
Partner to Profit |
Keith Gaylord |
2015 |
Williston |
USA |
|
Partner Utopia |
Ilya Rogovoy |
2023 |
San Jose |
USA |
|
Partnerhub |
Alex Glenn |
2021 |
Chicago |
USA |
|
Partnerite |
Archana Vadya |
2024 |
Milpitas |
USA |
|
PartnerStack |
Bryn Jones |
2015 |
Toronto |
Canada |
|
RackNap |
Munesh Jadoun |
2009 |
Jaipur |
India |
|
Settl |
Rajesh Raveendran |
2020 |
San Diego |
USA |
|
Sherpa |
Tom Perry |
2012 |
Bedfordshire |
UK |
|
Softr |
Mariam Hakobyan |
2020 |
Berlin |
Germany |
|
Spiisee |
Carl Watene |
2018 |
Collingwood |
Canada |
|
Superglue |
Rob Rebholz |
2022 |
San Francisco |
USA |
|
Trackstreet |
Andrew Schyldowsky |
2015 |
Las Vegas |
USA |
|
Vation Ventures |
Dave O’Callaghan |
2017 |
Denver |
USA |
|
Webvar |
Maxim Tarasiouk |
2023 |
Seattle |
USA |
|
WorkSpan |
Mayank Singh Bawa |
2015 |
Foster City |
USA |
|
Zomentum |
Shruti Ghatge |
2018 |
San Francisco |
USA |
Ecosystem marketplace and integrations
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
Advanced Communities |
Tom Furtney |
2008 |
London |
UK |
|
Airtable |
Howie Liu |
2012 |
San Francisco |
USA |
|
Apideck |
Gertjan De Wilde |
2018 |
San Francisco |
USA |
|
AppDirect |
Nicolas Desmarais |
2017 |
San Francisco |
USA |
|
AppXite |
Nicolas Albana |
2014 |
Riga |
Latvia |
|
Arcadier |
Dinuke Ranasinghe |
2013 |
Singapore |
Singapore |
|
Arrow |
Sean Kerins |
1935 |
Centennial |
USA |
|
Balluun |
Deepak Gupta |
2009 |
Sunnyvale |
USA |
|
Channel Program |
Kevin Lancaster |
2021 |
Edgewater |
USA |
|
Channext |
Rick van den Bosch |
2018 |
Utrecht |
Netherlands |
|
Clazar |
Trunal Banse |
2023 |
San Francisco |
USA |
|
Cloud Compete |
Kris Rao |
2023 |
Seattle |
USA |
|
CloudBlue |
Paul Bay |
2015 |
Irvine |
USA |
|
Heedjy |
Emilie Gieler |
2022 |
Pays de la Loire |
France |
|
interworks.cloud |
Vassilis Zografos |
2001 |
Thessaloniki |
Greece |
|
Jitterbit |
George Gallegos |
2004 |
Alameda |
USA |
|
Labra |
Sridhar Adusumilli |
2018 |
Princeton |
USA |
|
Marketplacer |
Jason Wyatt |
2012 |
Melbourne |
Australia |
|
MeasureMatch |
James Sandoval |
2016 |
London |
UK |
|
Mirakl |
Philippe Corrot |
2011 |
Paris |
France |
|
Morphed |
Graeme Wilson |
2020 |
Johannesburg |
South Africa |
|
Oro |
Yoav Kutner |
2012 |
Los Angeles |
USA |
|
Pandium |
Cristina Flaschen |
2017 |
New York |
USA |
|
Partner Fleet |
Kenny Browne |
2021 |
Bristol |
USA |
|
Pax8 |
John Street |
2011 |
Denver |
USA |
|
Sitecore |
Mark Frost |
1999 |
San Francisco |
USA |
|
Spryker |
Boris Lokschin |
2014 |
Berlin |
Germany |
|
Suger |
Jon Yoon |
2022 |
San Francisco |
USA |
|
Tackle.io |
John Jahnke |
2016 |
Boise |
USA |
|
TD Synnex |
Rich Hume |
1974 |
Freemont |
USA |
|
Vendasta |
Brendan King |
2008 |
Saskatoon |
Canada |
|
VTEX |
Mariano Gomide de Faria |
2000 |
London |
UK |
Ecosystem recruitment and visualization
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
Breezy.io |
Alex Phillips |
2019 |
London |
UK |
|
Channel Program |
Kevin Lancaster |
2021 |
Edgewater |
USA |
|
CoSell.io |
Rob Brown |
2019 |
San Francisco |
USA |
|
Findr |
Greg Watts |
2019 |
London |
UK |
|
Grata |
Andrew Bocskocsky |
2016 |
New York |
USA |
|
Heedjy |
Emilie Gieler |
2022 |
Pays de la Loire |
France |
|
MeasureMatch |
James Sandoval |
2016 |
London |
UK |
|
P2P Global |
John Guido |
2019 |
Cleveland |
USA |
|
Partner 2B |
Elena Zapolyanskaya |
2024 |
Warsaw |
Poland |
|
Partnerhub |
Alex Glenn |
2021 |
Chicago |
USA |
|
PartnerOptimizer |
Dina Moskowitz |
2011 |
San Diego |
USA |
|
PartnerStack |
Bryn Jones |
2015 |
Toronto |
Canada |
|
TIDWIT |
Wissam (Will) Yafi |
2003 |
Reston |
USA |
|
Vation Ventures |
Dave O’Callaghan |
2017 |
Denver |
USA |
Ecosystem influence and attribution
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
Awin |
Mark Walters |
2000 |
Berlin |
Germany |
|
Circlewise |
Stephan Vogel |
2014 |
Skjetten |
Norway |
|
CJ |
Mayuresh Kshetramade |
1998 |
Santa Barbara |
USA |
|
Everflow |
Sam Darawish |
2016 |
Mountain View |
USA |
|
HiFive |
Pete Ryan |
2021 |
Austin |
USA |
|
Impact |
David Yovanno |
2008 |
Santa Barbara |
USA |
|
Impartner |
Joe Wang |
1997 |
South Jordan |
USA |
|
Ingenious Technologies |
Siamak Haschemi |
2012 |
Berlin |
Germany |
|
Partnerize |
Matt Gilbert |
2010 |
Newcastle |
UK |
|
PartnerStack |
Bryn Jones |
2015 |
Toronto |
Canada |
|
TUNE |
Cameron Stewart |
2009 |
Seattle |
USA |
|
Union Resolute |
Mark Troy |
2014 |
New York |
USA |
Ecosystem data and mapping
|
Name |
CEO |
Founded |
HQ City |
HQ Country |
|
Brandgility |
Peter Blackburn |
1998 |
Farnham |
UK |
|
Context |
Howard Davies |
2023 |
London |
UK |
|
Crossbeam |
Bob Moore |
2018 |
Philadelphia |
USA |
|
F33.ai |
Greg Bigos |
2018 |
Walnut Creek |
USA |
|
Forecastable |
Alex Buckles |
2018 |
Orlando |
USA |
|
Gradient |
Colin Knox |
2020 |
Calgary |
Canada |
|
interworks.cloud |
Vassilis Zografos |
2001 |
Thessaloniki |
Greece |
|
Invisory |
Patrick Cronan |
2022 |
New York City |
USA |
|
Jitterbit |
George Gallegos |
2004 |
Alameda |
USA |
|
LeadSmart |
Kevin Brown |
2018 |
Santa Barbara |
USA |
|
P2P Global |
John Guido |
2019 |
Cleveland |
USA |
|
PartnerTap |
Cassandra Gholston |
2016 |
Seattle |
USA |
|
Qollabi |
Friedrich Pétré |
2009 |
Brussels |
Belgium |
|
Reveal |
Simon Bouchez |
2018 |
Paris |
France |
|
TIDWIT |
Wissam (Will) Yafi |
2003 |
Reston |
USA |
|
Tr3dent |
Kevin McCaffrey |
2011 |
Galway |
Ireland |
|
WorkSpan |
Mayank Singh Bawa |
2015 |
Foster City |
USA |
|
Zomentum |
Shruti Ghatge |
2018 |
San Francisco |
USA |
Channels Ecosystem Landscape methodology and definitions
Canalys publishes channel-related data on a regular basis. It standardizes on a common methodology across all data-led continuous services. The methodology centers on the tracking of the people, processes, programs, partners and underlying technology that drives the global channel ecosystem.
The goal is always to provide the best possible, consistent and meaningful view of a market, even when it encompasses a diverse set of products, technologies, geographies, vendors and business models. For each market studied, Canalys uses a clear set of rules and definitions to classify data sets unambiguously. From time to time, as markets develop, a classification scheme may require updating. Canalys conducts regular reviews to ensure it continues to deliver the maximum value to clients and any changes are always communicated clearly. Across its services, Canalys uses consistent terminology, definitions and segmentation to avoid double-counting and to facilitate comparison and analysis.
Canalys employs several techniques to generate its estimates; the most appropriate information sources will depend on the specific research but may include vendor, distributor and partner public disclosures, Candefero surveys, government reports, public/private financial analysis, industry media and social sentiment.
