It’s time to communicate and connect
Gemma Edwards | Thursday, March 19 2020
It’s become apparent that in uncertain times like these, communication is key. And in the middle of the COVID-19 crisis, it is important to relay information in a timely manner to reassure, avoid panic and maintain the trust of your key customers, clients and suppliers. Update them on what you are doing and the measures you have in place. We have found that people are grateful for updates and check-ins, even if just small ones. Give them some reassurance. Open those conversations and be ready to listen.
We are all in this together and now is the time to share and learn.
This is not the first time Canalys’ events team has been in a situation where communication and transparency have been key. Last year’s Canalys Channels Forum in Barcelona was disrupted by political protests, while our 2015 event in Bali was hit by a volcanic eruption, leaving us all stranded! Throughout these unprecedented events, the Canalys team did all we could to support and reassure our delegates.
I’m based in our Singapore office and I am thankful to the local government as throughout the COVID-19 crisis they have been very clearsighted, taking preventative action to try and limit the spread of the virus. They have been in regular communication with the public, through daily government WhatsApp updates and video addresses from the Prime Minister. They are doing everything to reduce anxiety and provide us with the cold, hard facts, even when they’re sometimes hard to hear.
#businessevents #b2b #eventplanning #technology #eventprofessionals #channels #itchannel
#teamwork #worklifebalance #eventsindustry #sgunited #communicate #crisistalks