64 million smart phones shipped worldwide in 2006
Reading, UK - Monday, 12 February 2007
- Global shipments of all smart mobile devices rose 30% year-on-year in Q4 2006 to hit 22 million
- 18 million were smart phones, 2.5 million wireless handhelds and 1.5 million handhelds
- Total smart mobile device shipments for 2006 were 77 million, of which 64 million were smart phones
- Nokia remains market leader in Q4, accounting for 50% of all shipments
- RIM returns to second place, with device shipments rising 54% year-on-year in the quarter
- Sony Ericsson gets back into top five for the first time since early 2004
- Combined shipments of smart phones and wireless handhelds (“converged devices”) were up 42%
- But handheld shipments fell 41% compared to the same quarter a year ago
Highlights from the Canalys Q4 2006 global smart mobile device research
Canalys’ latest market estimates show that Nokia, RIM, Motorola and Palm each held onto a place among the top five worldwide smart mobile device vendors in Q4 2006, but some positions changed. Nokia retained its lead, while RIM moved up a place into second, nudging ahead of Motorola. Palm remained in fourth, while Sony Ericsson broke into fifth place for the first time since Q2 2004, thanks largely to shipments of FOMA devices in Japan. Its EMEA smart phone shipments were also considerably higher than in previous quarters thanks to the arrival of new models.
Year-on-year market growth for all smart mobile devices combined shifted down to 30%, compared to the 50% seen in Q3 2006, but unit volumes still hit a new quarterly peak of 22.1 million. Converged device shipments (smart phones and wireless handhelds) rose 42%, while unconnected handhelds posted their largest fall yet, down 41% compared to the same period one year ago.
Canalys estimates that Nokia shipped 11.1 million smart phones in the quarter, with its popular Symbian S60-based Nseries devices, particularly the N73, continuing to drive the volume. Despite increasing pressure from competitors in the mobile e-mail space, RIM performed well this quarter. A full quarter’s sales of its new ‘Pearl’ smart phone, positioned as a more consumer-oriented e-mail device than its other models, helped it increase overall device shipments by 54% year-on-year. RIM retained its position as the leading smart mobile device vendor in North America, ahead of Palm for the second quarter running. Although Palm had new smart phones on both the Windows Mobile and Garnet OS platforms in EMEA and the Asia-Pacific region, its usually strong, consumer-led Q4 was impeded by a fall of 45% in worldwide shipments of handhelds, in line with market trends.
“The regional delineation of the top market players remains quite striking,” said Singapore-based Canalys senior analyst Rachel Lashford. “Shipment volumes of Motorola’s Linux smart phones in Asia, particularly China, still significantly overshadow those of its Windows Mobile ‘Q’ in North America.”
Canalys estimates that Linux devices represented more than 90% of the 1.5 million smart phones shipped by Motorola in Q4 2006. Meanwhile almost three-quarters of both Palm’s and RIM’s shipments are in North America. Overall market leader Nokia, however, still ships more than half of its smart phones in EMEA, with Asia-Pacific also accounting for over 40% and North America being its weakest area by far.
Japan remains a unique market. Sony Ericsson performed well there in Q4 against the strong, local Symbian-based vendors, namely Fujitsu, Mitsubishi and Sharp. RIM and HTC have also entered this challenging territory, but are yet to see significant volumes Lashford says.
“Sony Ericsson’s increased shipments were not solely down to Japan though, as it has extended its smart phone range again with the W950. Having both Walkman-branded and keyboard-based devices means it can target a variety of end-user types. But it will need to continue renewing and expanding its portfolio and ensure that the propositions of each model remain clear if it wants to stay in the top five during 2007,” Lashford added.
Canalys estimates that global smart phone shipments for the full year reached 64.1 million units, up from 39.4 million in 2005, equating to annual growth of 63%. Wireless handheld shipments in 2006 rose 44% from 5.3 million in 2005 to 7.5 million, overtaking their unconnected handheld predecessors. Shipments of the latter fell 33% to 5.6 million units.
In operating system terms, for the full year, Canalys estimates that Symbian had 67% share, up from 63% in 2005, Microsoft was in second with a slightly reduced 14% share, RIM came in third on 7% followed by Linux on 6% and ACCESS/PalmSource with the Garnet OS on 5%.
In 2007 Canalys expects that activity around Linux will increase as more vendors look to move away from older proprietary phone operating systems, while Microsoft will receive a boost from the arrival of new models, and new brands, coming to market using Windows Mobile 6.0. “The still under-penetrated market for mobile e-mail will provide tremendous growth opportunities for Microsoft, RIM and others,” Lashford added. “But in volume terms it will be hard to catch Symbian in the near future, particularly if it provides a competitive foundation for consumer-oriented smart phones at the lower price points that market demands.”
About the Smart Mobile Device Analysis services
The shipment estimates discussed in this release come from the market-leading Canalys Smart Mobile Device Analysis Worldwide service. Canalys’ smart mobile device product segmentation and definitions are used by vendors the world over to provide a consistent view of the total market for handhelds, wireless handhelds and smart phones. Clients receive quarterly market updates, regular reports, trends presentations and forecasts, and direct access to Canalys analysts. Canalys offers services looking at the smart mobile device markets in APAC, CEMA, EMEA and worldwide. It also has services focusing specifically on the rapidly growing markets for mobile navigation and mobile e-mail.
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Canalys specialises in delivering high quality market data, analysis and advice to the world's leading technology providers. It is recognised as a key supplier of continuous advisory services and confidential custom projects for marketing managers and strategists within blue-chip IT, telecoms, navigation and consumer electronics companies. It has unrivalled expertise in European routes to market for all kinds of high technology products and services, and provides worldwide market data and trends analysis.
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