Jordan De Leon

Senior Analyst

Jordan is a Senior Analyst at Canalys, where he leads the Channels Analysis Asia Pacific service. He analyzes the channel ecosystem and IT vendor go-to-market strategies in the region. He also supports the Partner Program Analysis service, working as part of the global channels team.

Prior to joining Canalys in 2014, Jordan was a copywriter and consultant for Quadmark, a global consulting and training organization based in Singapore. Here he worked on training and sales enablement tools for sales reps, resellers and retailers from clients such as HP, Cisco and Google. He developed cheat sheets, sales tools and online training modules, and also created content for mobile apps. Before moving to Singapore in 2011, he worked as an account manager for a PR agency in the Philippines, serving multinational clients such as Nestlé (Nescafé and Nido) and Pepsi.

He is a proficient and experienced writer, having worked for various publications in the Philippines, including the Philippine Daily Inquirer, the country’s leading newspaper.

Jordan holds a Bachelor’s Degree in Medical Technology from the University of Santo Tomas, and is a licensed medical technologist in the Philippines.